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YETI Adds eCommerce Expert To Board

Austin-based consumer products maker YETI said on Thursday that it has added an e-commerce expert to its board. The company said Mary Lou Kelley, who was most recently President of E-Commerce at Best Buy Co., has been named to its board of directors. The company says it now has eight members of its board. Kelley previously served at Chico's FAS, L.L. Bean, and Ashford.com, along with McKinsey and Company. Kelley also served as a director of Vera Bradley, Inc. and Finning International Inc. YETI said Kelley also is an advisor to Falabella Retail, the largest department store retailer in South America.


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