Virallock Launches Social Media Monitoring Service

Dallas-based Virallock, a new startup launched headed by Michael P. Grace, said today that it has launched a social media monitoring service aimed at students and young professionals. The startup said its service helps provide social media monitoring, to ensure a user's online reputation and image will not influence their career, academic, and scholarship goals. The firm claims it has created a proprietary methodology to analyze and provide students with personalized counseling on how to better manage their social media profiles. The service is initially focusing on customers in North Texas. Grace is also head of investment firm MPG Capital. Virallock offers up its service via a monthly subscription.