Tuesday, September 11, 2018

Spredfast Boost Ties To SAP

Austin-based Spredfast, which develops social marketing software, is increasing its ties to business software developer SAP. According to Spredfast today, it has joined SAP's PartnerEdge program, to help provide their joint customers the ability to link insights and engagement available through social media with SAP's software. Spredfast said it has integrated SAP Marketing Cloud with its Spredfast Planner, now sends social context from its tools to SAP Marketing Cloud, along with other integration points.