Friday, July 13, 2018

BigCommerce Names CMO

Austin-based BigCommerce, which develops e-commerce software, has named Lisa Pearson as Chief Marketing Officer. Pearson was most recently CEO of Umbel, and also had been CMO of Bazaarvoice. She also has served at Devries Global and HAVAS (previously Euro RSCG), and is a mentor at the Capital Factory. Pearson will head up brand and communications, product marketing, demand generation, customer acquisition and partner marketing.