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Idera Names GM, Chief Marketing Officer

Houston-based B2B marketing software developer Idera said this morning that it has named both a new General Manager and Chief Marketing Officer. Idera has named Heidi Farris to Vice President and General Manager of the company's Database Tools business, and promoted Neil Garrett to the position of Chief Marketing Officer. Farris had been in the CMO role. Garrett was most recently VP of Marketing. Idera is majority owned by private equity investor HGGC.


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