Wednesday, April 2, 2014

Spredfast, Mass Relevance Merge

Austin-based social marketing companies Spredfast and Mass Relevance announced Wednesday that the two companies have merged, creating a single company focused on social marketing. Financial details of the merger were not disclosed. The two companies said they will operate under the name Spredfast, and continue to be led by Spredfast CEO Rod Favaron. Sam Decker, CEO and co-founder of Mass Relevance, becomes a member of Spredfast's board of directors and will also serve as an Executive Advisor to the merged companies. The two said they will have a total of 350 employees in the merged company. Spredfast is venture backed by Austin Ventures, Interwest Partners, Lead Edge Capital, and OpenView Venture Partners; Mass Relevance was backed by Allegro Venture Partners, Austin Ventures, Battery Ventures, Floodgate, and Metamorphic Ventures.