Southwest Runs Holiday Twitter Promotion

Dallas-based Southwest Airlines has jumped into another social media promotion, the firm said last week, with a new, holiday Twitter contest. According to Southwest, it is offering up the chance to win a $1,000 gift card from the airline to Twitter followers who post holiday photos with the firm's #12daysofluv hashtag. Southwest said the contest--which will run until December 21st--will award one gift card for 12 days in December. The social media promotion is the second for Southwest this month -- also last week, the airline announced a giveaway to users of Gowalla who check into certain airports that the firm serves, in connection with the Sundance Film Festival.