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Simpli.fi Launches Geo-Targeted Ad Product

Fort Worth-based programmatic advertising firm Simpli.fi said this morning that it has rolled out a new, geo-targeted ad product focused on event targeting. The company said its Event Targeting product allows advertisers to target ads to prospects, based on a visit to a particular location during a specific, scheduled timeframe--particularly, users who attended an event or set of events at different locations, dates, and times. The company said that targeting can both occur during the event--and for up to 30 days afterwards.


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