Pluck Ties In With Digital Marketing Firm

Austin-based Pluck said today that it has tied into iCrossing, a digital marketing firm, to offer Pluck's products to iCrossing's clients. Financial details of the deal were not disclosed. According to Pluck, iCrossing has chosen to work with Pluck and its SiteLife social media platform, which is used by ecommerce and other websites to offer user comments, rating, recommendations, reviews, photo and video sharing, and other social networking features. iCrossing offers search strategy, SEO, and SEM services to online brands. Pluck is a subsidiary of Demand Media, which purchased Pluck in March.