Pluck Gets Win With News Publisher

Austin-based Pluck, which provides social networking and media software for publishers, said Wednesday that the firm has been selected by Swift Communications, a publisher of regional news and information. Financial impact of the deal was not disclosed. According to Pluck, Swift Communications will power new social media capabilities on its sites; Swift's portfolio includes The Union (California), Vail Daily (Colorado) and The Greeley Tribune (Colorado). Features being added to the sites include social networking profiles, ability to comment, rate, and review information, as well as photo and video sharing. Pluck is owned by Demand Media.