NCsoft, Double Fusion Partner

Austin, Texas-based game publisher NCsoft and in-game advertising provider Double Fusion said today that the two are in a partnership to add advertising to two multiplayer gaming titles. Double Fusion said that it will provide technology for in-game advertising into Exteel and Dungeon Runners, to continue to make the games available for free to users. Dungeon Runners is a currently running role playing game (RPG); Exteel is an upcoming, futuristic shooter game. According to Double Fusion, the deal will enable NCsoft to gain additional revenue from the free titles, which currently make the firm money through special item purchases and game memberships. NCsoft America is a wholly-owned subsidiary of Korea-based NCsoft.