Friday, January 22, 2016

Mouser Electronics, Former Mythbuster Imahara Extend Content Deal

Dallas and Fort Worth-based electronics distributor Mouser is extending its deal it has with former Mythbuster's host Grant Imahara, and will continue to develop content and videos featuring the celebrity engineer in 2016. Financial details of the deal were not disclosed. Imahara has been featured in a series of videos focused on innovation and engineering during 2015, acting as a spokesperson for the firm. Mouser said it will continue its Empowering Innovation Together program, with videos featuring new products and technical expertise. The move is an unusual one for the semiconductor and electronics components distributor, which previously has had a fairly low key marketing presence. Imahara--along with former Mythbusters co-hosts Kari Byron and Tory Belleci--were suddenly dropped from Mythbusters after a contract dispute with Discovery.