Thursday, December 20, 2007

Match.com Debuts New Service

Dallas-based Match.com, a popular online dating service, reported Wednesday that it has launched a new feature that it believes will make online dating a more social experience. Called Match My Friends, the offering allows anyone to create a profile for a friend or third party and then search for potential dates on their behalf, without having to register themselves. Match.com said the third party has the option to improve and approve the profile before it is published, if the profile creator sends an invitation. Match.com added that existing members can utilize the new service by inviting friends and family to contribute personal testimonials that can be incorporated into their Match.com profiles. Match.com was founded in 1995.