Invodo Adds Internet Retailer

Austin-based Invodo, the provider of e-commerce videos for online retailers, has scored a new customer, the firm announced today. The firm said that homeware Internet retailer Stacks and Stacks is using its video product, to help improve its conversion rates on key products. Financial impact of the win was not disclosed. Invodo said testing by the firms found that customers watching Invodo-product product videos were 2.4 times more likely to make a purchase than those who didn't watch the videos. Invodo is headed by Craig Wax, and is venture backed by S3 Ventures and Sevin Rosen.