Monday, May 11, 2015

Hotels.com Launches "Secret Prices" Program

Dallas-based online hotel booking site Hotels.com said Monday that it has launched a new program, which will offer up un-advertised hotel deals to its customers, called Secret Prices. Hotels.com said the new program--intended to help its loyal members access prices not available through typical comparison sites--is part of a revamped reward program from the company. Hotels.com said its Welcome Rewards loyalty program is being renamed Hotels.com Rewards, and tied with the new program, in addition to free nights and other benefits.