Gowalla In Promotion With AT&T, TOMS Shoes

Austin-based Gowalla said today that it has launched a new promotion with TOMS Shoes and AT&T. According to Gowalla, the firm is giving away 1,000 pairs of TOMS shoes and an AT&T smartphone or netbook, as part of a celebration of the one millionth pair of shoes given away as part of the two firms' One for One program. TOMS gives away one new pair of shoes to children in need in countries such as Argentina, Ethiopia, Rwanda, Guatemala, Haiti, and the US, for every pair of shoes purchased by consumers from the company. Gowalla said the giveaways will go to users checking into various, participating locations. The giveaway also includes a trip to Argentina for the 1 millionth shoe drop. Financial details of the arrangement between Gowalla, TOMS, and AT&T were not announced.