GameStop Promotes Loyalty Program With NASCAR

Grapevine, Texas-based GameStop said today that it has rolled out a new, NASCAR Sprint Cup Series Car, as part of the promotion of the rollout of its loyalty program. The firm said it is showcasing its loyalty program--called PowerUp Rewards--with a special paint scheme for Joey Logan and the No. 20 GameStop Toyota. The car will run in Sunday's NASCAR Sprint Cup Series race in Martinsville, Virginia. GameStop recently rolled out the loyalty program, which awards its customers with special discounts, a subscription to Game Informer magazine, and reward points for a variety of prizes and rewards.