Thursday, June 16, 2011

Collider Media Links With TRUSTe

Austin-based Collider Media, a developer of mobile advertising targeting technology, said today that it has linked with online privacy firm TRUSTe, on mobile privacy. Collider said it will adopt the same privacy standards expected by consumers online, which will allow users to opt out of tracking by the firm. Collider Media helps advertisers better target their ads based on attributes of mobile users. Collider Media is headed by Bryan Jones, who was previously CEO of Moximity, and also served at law firm DLA Piper.