Click Forensics Launches Beta

Austin-based Click Forensics, a developer of online advertising verification services, said Friday that it has launched beta testing of a display advertising verification product. The firms aid that its new platform allows display advertisers to measure audience impressions and make ad serving decisions in real time. The firm said its new product is specifically aimed at solving problems from using new channels such as ad exchanges, demand side platforms, and blind ad networks, by providing information on how long ads were viewed, whether they were viewed by a human, and how many impressions they really received.