Bazaarvoice Signs L.L.Bean

Austin-based Bazaarvoice has added retailer L.L.Bean to its roster of customers, the firm disclosed this morning. Bazaarvoice said that L.L.Bean will use its ratings and reviews product on its web site, to allow L.L. Bean customers to share product opinions with each other. Financial terms of the win were not disclosed. Bazaarvoice develops software used by online retailers to add product reviews and ratings to their web sites.