Bazaarvoice Launches New Recommendations Product

Austin-based Bazaarvoice has launched a new recommendation product tied to the firm's Bazaarvoice Stories product, the firm said today. The firm said its new Social Recommendations product helps consumers discover and purchase new products, based on experiences of other shoppers. Bazaarvoice's Stories is used to gather stories about products from purchasers and users of those products. The new recommendation tool allows those consumers to also link to a brand's products or service within those stories.