Bazaarvoice Launches New BrandAnswers Service

Austin-based Bazaarvoice is extending its services today, saying this morning that it has launched a new offering it is calling BrandAnswers, targeted at manufacturers of products. Bazaarvoice said its new product allows manufacturers to answer shoppers' questions, as part of retail sites where consumers are researching and buying products. BazaarVoice did not release pricing on the new product, but said that the product is branded with a manufacturer's name and logo, and is based on the firm's Ask & Answer product.