Wednesday, August 28, 2019

Bazaarvoice Buys Influenster

Austin-based Bazaarvoice, which develops product ratings and reviews software for retailers, has acquired product review and discovery site Influenster, the company said today. Financial details of the acquisition were not announced. Bazaarvoice said that Influenster has nearly six million members of its community. The company said that the co-founders of Influenster, Aydin Acar and Elizabeth Scherle, will continue to retain responsibility for key functions at Influenster, and that it will integrate the offerings from the companies immediately in North America, and in Europe in the fall, with expansion to other regions in 2020. Both companies power the "ratings" and reviews of products you see on many e-commerce websites.