Bazaarvoice Adds Canon

Austin-based Bazaarvoice, which provides ecommerce tools allowing retailers to add ratings and reviews to their sites, said Tuesday that the firm has been selected by Canon USA. According to Bazaarvoice, Canon will use the firm's Ratings and Reviews application to help shoppers share opinions on Canon digital imaging and home office products. Financial impact of the customer win was not disclosed. Bazaarvoice said it now has more than 350 manufacturers and retailers worldwide using its platform.