Thursday, April 8, 2010

Appozite Launches Twitter Analytics Service, TweetReach

Austin-based Appozite, a developer of social e-commerce software, said today that it has launched a new Twitter analytics service called TweetReach Pro, and also signed its first customer for the service. According to Appozite, TweetReach will provide metrics and reach of stories on Twitter. As part of the launch, the firm said it has signed FutureWorks, the new media marketing and branding agency headed by Brian Solis, as a customer. Financial impact of the win was not disclosed. Appozite said that TweetReach will search through social networks for mentions of a search term, and generate a report on metrics on that team, helping firms gain insight into how far their ideas are traveling on Twitter. The firm has plans ranging from $84.00 a month to $899 a month, depending on the number of reports run.