Tuesday, May 20, 2014
Alliance Data Wins American Kennel Club
Dallas-based Alliance Data reports that it is powering a new credit card program for the American Kennel Club, where it will provide co-branded, affinity credit card services to the dog ownership organization. Financial impact of the deal was not disclosed. ALliance Data said it will provide marketing-driven, co-branded credit programs specifically customized for the American Kennel Club, which will include a point program and ability for pet owners to put their pet photos on their credit card.