Alliance Data Completes Conversant Buy

Dallas-based Alliance Data said this morning that it has completed its $2.3 billion acquisition of online advertising company Conversant. Conversant will become part of Alliance Data's Epsilon unit. Alliance Data said the deal will be complementary to its existing business line, and help it scale in the areas of display, mobile, video and social digital channels. Alliance Data said it paid $1.3 billion in stock and approximately $1 billion in cash for Conversant.