Friday, September 12, 2014
Alliance Data Acquires Conversant For $2.3 Billion
Dallas-based Alliance Data said late Thursday that it has acquired online advertising company Conversant, in a deal which is worth $2.3 billion. Conversant--which until recently was known as ValueClick--runs a wide range of online marketing and advertising businesses. Alliance Data said that Conversant currently projects revenues of $670M in 2015. Conversant will join Alliance Data's Epsilon business.