AdRevolution Hires Executive

ADRevolution LLC, a publisher of advertising media-buying software, reported Tuesday that it has hired Tobias Schremmer as senior director of client services. The Austin, Texas-based company described Schremmer as a veteran of the direct and online marketing spaces who hails from Experian CheetahMail, where he spent the previous four years as director of business development. Before that, ADRevolution noted, Schremmer directed email retention and acquisition programs for Oracle and Computer Associates. He also led sales and account teams at NBC Internet and Acxiom Direct Media, ADRevolution said.