Tuesday, January 24, 2012

RetailMeNot Rolls Out New Mobile Site

Online coupon site RetailMeNot.com, which is owned by Austin-based WhaleShark Media, is hoping to provide a better experience to iOS and Android users with a new mobile site, the firm said this morning. According to RetailMeNot, the firm's new mobile-optimized site from the firm launched today, and was specifically aimed at providing a better experience to users using Apple's various iOS devices, as well as Android handheld devices. The new site provides similar features to the firm's non-mobile offerings, including searching for online coupons and redemption of promotion codes. The company explained that the redesign comes as the firm saw triple digit, year-over-year growth in 2011 in users using handheld devices. RetailMeNot.com is the largest coupon site in WhaleShark's portfolio. Whaleshark is headed by Cotter Cunningham, and is backed by a substantial amount of capital from Austin Ventures, Norwest Venture Partners, Adams Street Partners, Google Ventures, J.P. Morgan Asset Management and Institutional Venture Partners.