Friday, October 30, 2015

OneSpot Launches New Suite Of Products

Austin-based OneSpot the developer of content marketing tools led by Steve Sachs, said this week that it has launched a big expansion of its platform and tools, adding integrated website, email, social, and paid media as part of its offering. The extension of its platform means that the artificial intelligence and other techniques the company uses to "sequence" content to users now will show up across multiple platforms, not just web browsing activity. The company said the new tools include a product to deliver personalized content on a brand's owned websites, and a product aimed at incorporating personalized content into branded email communications. The company said Delta Faucet is one of the company's first users of the new tools. OneSpot also provides its tools to such companies as Microsoft, Kraft Heinz, Prestige Brands, Intel, Johnson & Johnson and Cargill. The company is venture backed by Capital Factory, Central Texas Angel Network, Mack Capital, Mohr Davidow Ventures, RSL Ventures, and Silver Creek Technology Investors.