Monday, September 19, 2016

BigCommerce Connects Tools Into Facebook

Austin-based e-commerce software developer BigCommerce said this morning that it has connected its products into Facebook Pixel. Facebook Pixel allows retailers advertise and sell their products on Facebook. According to BigCommerce, the link with Facebook pixel allows retailers to sync their product catalog and use advanced advertising products to drive sales on Facebook, and also allows merchants to let consumers check out directly on Facebook.