YETI Coolers Names New CEO

Austin-based YETI Coolers, the outdoor products startup behind the popular line of hard coolers and drinkware, has named a new CEO. According to YETI Coolers, it has named Matt Reintjes as its new CEO. Reintjes was most recently head of the Outdoors Product division of Vista Outdoor, and also has served at Danaher. YETI said that co-founder Roy Seiders will shift to the role of Chairman of the company. Reintjes is moving to Austin as a result of the new appointment.