Worth It Takes On Comparison Shopping

A new, Houston startup, Worth It, said today that it has launched a new, online tool which it says helps users with online comparison shopping. The startup--headed by Jason Kaminsky--said it launched a beta of its tool, which searches for the lowest price on retail items across online stores. The company said its service is unique because it lets users "bookmark" items and set a price that user is willing to pay for that item, and will inform the user when or if that item ever drops below that price.