W2O Group Hires Dell Blogger

Austin-based digital agency W2O Group, a digital agency, said today that it has snagged Dell's chief blogger, Lionel Menchaca, as part of its Austin team. Menchaca formerly worked for W2O Group President Bob Pearson. W2O Group said that Menchaca is an 18-year veteran of Dell, and oversaw more than 500 bloggers at Dell in its corporate blogging team.