TrendKite Raises $10.7M

Austin-based TrendKite, which develops software that helps PR agencies and brands to track the effectiveness of their public relations efforts, has raised $10.7M in a Series C funding, the company said this morning. The funding was led by Noro-Moseley Partners, and also included Battery Ventures, Silverton Partners, and Mercury Fund. The company says it has now raised $20.6M in total. TrendKite, which is led by Erik Huddleston, said the new funding will go towards scaling up the company, and for aggressive recruiting, doubling the size of the company from its existing 70 employees. More information »