Travelocity Rolls White Label Mobile Platfoorm

Southlake-based travel website provider Travelocity said today that it is making it easier for its partners to develop their own, mobile websites, and has released a new, white-label mobile platform for its members and affiliates. Travelocity said its new software allows brands to show their own brand imagery to release smart phone compatible, HTML5 mobile interfaces for iPhone and Android devices for travel booking. The new software allows those partners to pick their own branding, or use a "powered by Travelocity" logo. Travelocity said so far that Visit Orlando, the sales and marketing organization for the Orlando/Orange County Florida area, is one of its first adopters of the product. Pricing on the new product was not announced.