Think Finance Turns To Rocky To Promote Loan Products

Fort Worth-based Think Finance said Monday that it has turned to "Rocky II" and its signature stair climb, to help promote the company's services on television. Think Finance said it is launching its first ever, national campaign to promote its installment loan product, which it says bridges the gap between payday loans and credit cards. Think Finance, which is backed by Sequoia Capital and Technology Crossover Ventures, said the commercials are based on Rocky Balboa's climb of the steps to the Philadephia Museum of Art, and will also include commercials using the song "Gonna Fly Now". The company did not say how much it is spending on the commercials.