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Superpages.com Teams on Shopping Feature

Dallas-based Idearc Media Corp., operator of the Verizon Yellow Pages and the online business listings Superpages.com, revealed Wednesday that it is collaborating with a California company in order to add a dynamic shopping solution to its Superpages.com service. According to Idearc, select business profiles on Superpages.com now offer direct links to their local inventories. After clicking on those links, Idearc explained, shoppers will receive up-to-the-minute product and pricing information from more than 40,000 retail locations across the country. Idearc credited Krillion Inc. of Mountain View, Calif., with developing and implementing the technology for the new feature.