TOP NEWS

Bazaarvoice Completes Longboard Media Acquisition

Austin-based Bazaarvoice, the provider of ratings and review, and other e-commerce software, said today that it has completed its integration of Longboard Media, which it acquired in November, into its Bazaarvoice Media business. Bazaarvoice said that as a result, it's created a new unit called the Bazaarvoice Media Labs, which will focus on research and development, and create new products and services to help advertisers better target consumers.

Bazaarvoice acquired San Francisco-based Longboard Media in November of 2012, in a deal worth approximately $32.7M in a combination of cash and stock. According to Bazaarvoice, the new unit will look beyond the standard impressions, clicks, and interaction time to help advertisers with their campaigns.


LATEST HEADLINES

More Headlines

BROWSE ISSUES