Spredfast Ties With Kenshoo

Austin-based social marketing developer Spredfast announced today that it has linked its software with Kenshoo Social, a provider of a social marketing platform. According to Spredfast, the link will help customers to boost the performance of their paid social promotions. Spredfast provides software used to montior and manage their social media programs, and Kenshoo's softare is used for social media marketing on Facebook. Financial details of the link were not announced. Spredfast is led by Rob Favaron, and is venture backed by OpenView Venture Partners, Austin Ventures and InterWest Partners.