Spredfast Ties Into Bazaarvoice

Two of Austin's social marketing software developers, Spredfast and Bazaarvoice, have integrated their tools, the firms said this morning. Austin-based social marketing software provier Spredfast said it has integrated with Bazaarvoice, to allow its customers to more easily incorporate organic user ratings and reviews into their social channels. According to Spredfast, the integration now pulls ratings and reviews directly into its product for real time monitoring; automatic reviews management which helps teams identify positive ratings and reviews and use them as social content; and more.