Snoball Upgrades Online Giving Platform

Austin-based Snoball, the developer of an online site which helps people run challenges to raise funds for nonprofits, said today that it has upgraded its online platform. The firm did not detail the major changes in the platform, but said it now provides access to nearly 2 million IRS approved charities and non-profits for donations, and also offers co-branded and "white label" integration of its platform for businesses. Snoball's site lets users create personal challenges, which trigger donations to their favorite charities.