Tuesday, April 29, 2014
Simpli.fi Integrates With Ad Exchanges
Fort Worth-based Simpli.fi, which develops programatic marketing software for the mobile, video, social, and display advertising market, said Tuesday that it has tied its products into a number of ad exchanges. The company said it has integrated with mobile and video exchanges MoPub Marketplace, Millennial Marketplace, and LiveRail, which lets its customers access other mobile and video inventory. The company said the links are part of a cross-platform expansion for the company.