ShopSavvy Targets Black Friday Shoppers

The holiday shopping season is starting to shift into gear, and ShopSavvy, the developer of mobile shopping and price comparison apps, is looking to attract more shoppers to its apps. The Dallas company said today that its latest release has a number of features designed to help shoppers identify the best Black Friday offers. Among those features, ShopSavvy said the app includes a feature to help walk users through various stores' price-matching policies, which are particularly useful in matching Black Friday deals. ShopSavvy's app runs on both iOS and Android.