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ShopSavvy Partners With Mobile Shopping App Firm

Dallas-based ShopSavvy announced Wednesday that it has tied with Checkpoints, a provider of mobile loyalty apps, to create and deliver targeted advertising campaigns for Fortune 500 brands. According to the companies, they will deliver "hyper-relevant" campaigns featuring brands such as Nestle, Proctor & Gamble, Belkin, Energizer, Kraft, Leviís and Tyson Foods to ShopSavvy's users. Financial details of the link between the companies were not disclosed. ShopSavvy is headed by Alexander Muse.