ShopSavvy Links With Cellfire On Mobile Coupons

Dallas-based Big In Japan, maker of the ShopSavvy mobile shopping software, yesterday that it has linked with Cellfire, a firm which offers mobile coupons, to include offers in its software. Cellfire's application allows brands to provide grocery coupon offers to mobile customers. ShopSavvy said it is using the barcode of a product scanned plus a user's location to offer up grocery coupons to its users. Financial details of the deal were not disclosed.