Shopgate Rolls Out Facebook Analytics Tools

Austin-based e-commerce software developer Shopgate said this morning that it has rolled out a new set of tools for Facebook, which will help its customers drive retention, engagement, and conversion on the social networking platform. Shopgate said its new Facebook Tools will give its retailers analytics, advanced push and in-app notifications, targeted mobile advertising with deep-linking and Facebook login. Shopgate said all of its existing packages will include the integration. Shopgate moved its headquarters to Austin from Germany in February.