Shelfbucks Raises $6.5M

Austin-based Shelfbucks, a startup developing marketing software for brands and retailers, has raised $6.5M in a funding round, the company said this week. Names of its new investors were not disclosed, however, Shelfbucks said the funding came from a group of strategic industry investors. Shelfbucks is led by Erik McMillan. Shelfbucks says it uses in-store point of purchase (POP) merchandising displays which interact with a consumers' smartphone, to grow basket size, loyalty, center-store trips and shopper visits. More information »