Semantra Appoints Executives

Dallas, Texas-based Semantra, a firm developing software for the enterprise search and information access market, said earlier this week that it has appointed three new executives. The firm said that it has named Rusty Coleman as its VP of Sales and Service; Cody Aufricht as VP of Marketing; and Derek Lane as Chief Technical Officer. Coleman joins from etalk (now part of Autonomy); Aufricht joins from ePartners; and Lane joins from Countrywide Financial. Semantra is funded by Cardinal Partners, which is also based in Dallas.